Sujay Subramanyam

Sujay Subramanyam

Hi, my name is Sujay, and I am a 23 year old passionate about design, business, tech, music, and creative direction.

Tools:

Figma
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
Cursor
Claude
Perplexity
Python
JavaScript
React
Microsoft Excel
Sawtooth Software
FL Studio
Image

Education:

B.S. Business Administration - UC Riverside

Concentration: Information Systems and Marketing

Graduated: December 2025

Vibe Coding and Design Projects

The following is a redesign concept case study for the customer experience when browing products on the PacSun mobile app. It is a case study that is built around mockups and a vision board of design inspiration. that I designed using Figma.

Catania Silk is a company that sells silk fabric and clothing. I designed and vibe coded a fully functional website using Next.js to showcase the variety of fabrics Catania Silk sells to their customers.

In my second year of college I took an introductory Python course, while Chat GPT was still in its infancy. I decided to use the knowledge I gained on coding combined with my HTML and CSS knowledge to learn Java Script and create the simple game of Guess That City.

Essays and Class Projects

In my third year of college I took a brand management course when I had to do a conjoint analysis project on the the impact of brand attributes on consumer purchase decisions when comparing JBL, Beats by Dre, and Bose.

In my third year of college I took a business ethics and law course where I wrote a term paper on the regulation of deep fake content under the Lanham Act.

For my second year english course, I wrote a term paper on the impact of the Youtube marketplace on the content creation industry, and how non-advertiser friendly content creators like NELK have high value brands where they can sell their own products, a market that Youtube has failed to capture and coud solve with the interoduction of a creator marketplace, similar to what eventually became Tik Tok shop a year later.

Experience

Web Design and Development Intern — Catania Silk

Paramount, CA

  • Designed and vibe coded a fully functional website using Next.js to showcase the variety of fabrics Catania Silk sells to their customers.
  • Communicated with the Catania Silk team to build a simple, yet automated system for managing customer communication on the website.
  • Indexed the Catania Silk website using Google Search Console and optimized it for search engine rankings.

Product Research Training — UCR INNOVAR Entrepreneurship Program

Riverside, CA

  • Used Instagram and Discord to cold outreach music producers and book market research calls.
  • Conducted 18 interviews with industry music producers to search for market validation on a music tech product concept.
  • Presented weekly reports of insights gained from interviews and how they validated the music tech product concept I had proposed earlier.

Front-End Developer Intern — ACM at UCR

Riverside, CA

  • Developed static components in React.js and Tailwind CSS as deliverables, based on specifications provided in Figma files.
  • Used git version control to submit weekly deliverables and ensured that tests were run on my code before merging into the main branch.

Marketing Intern — MyStudyPal

Riverside, CA

  • Worked on outlining, scripting, and producing short-form Instagram Reel videos for high school students looking for a tutor to help them with their AP exam tutoring needs.
  • Drafted researched reports on targeting the consumer segment of high school students interested in tutoring.